5 Tips For Translation Project Managers Working On Multilingual/Multi-document Projects

14:52 Wednesday 26 March 2014 | Posted by: Tom Wilson-Copp

Hello and welcome to our blog post.   Recently I was asked to define what makes a typical language translation project for our company. This was not an easy task as its difficult to define a ‘typical’ project for a small to medium sized translation agency. For us a project can be anything from a [...]

INFOGRAPHIC: Language: What is spoken where?

14:33 Tuesday 25 February 2014 | Posted by: Tom Wilson-Copp

Every wondered what language is spoken in which country?   This delightful infographic should help you navigate around the language landscape.           Designed a couple of years back I’m now making the high res, print ready versions available for free download. Interested? – contact me now for the download link.  

5 TIPS FOR SUCCESSFUL WEB LOCALISATION

12:43 Tuesday 07 January 2014 | Posted by: Tom Wilson-Copp

  Welcome to our blog post.   Reaching new markets by localising your web content is no longer the preserve of large multinational organisations. Many of the clients I work with who are having their websites (and other online digital marketing collateral) localised are small SMEs, and some are even sole traders who are looking [...]

HOW DOES SANTA COVER THE WORLD IN ONE NIGHT – OUTSOURCE

14:30 Tuesday 24 December 2013 | Posted by: Tom Wilson-Copp

Question: You have millions of gifts to distribute, a very limited timeframe, over 24,000 miles to traverse, and 195 countries to visit – how do you fit it all in? Answer: You outsource your labour and localise your service.   And so with a need to reach an ever more connected audience spread through a [...]

THE IMPORTANCE OF A GLOBAL WEBSITE TEMPLATE

15:41 Wednesday 04 December 2013 | Posted by: Tom Wilson-Copp

Welcome to our blog post.   Working on a recent web localisation project with one of our clients brought home the importance of future-proofing your website to go global from the outset. Our client, when setting up their business, had not envisaged a time when they would need to reach customers outside of their own [...]

HOW TO MAKE SURE YOUR WEBSITE TARGETS THE RIGHT CUSTOMER GLOBALLY

17:39 Tuesday 26 November 2013 | Posted by: Tom Wilson-Copp

Welcome to our blog post.   Website localisation is more than simply translating your English site into whatever the perceived language is of your target market. You need to make sure your site is both appealing and functional to not only your target market, but also so that it features on the appropriate search directories [...]

TOP TIPS FOR MAXIMUM RETURN ON YOUR WEBSITE LOCALISATION

18:06 Monday 11 November 2013 | Posted by: Tom Wilson-Copp

Welcome to our blog post.   Interested in knowing how you can get the maximum returns on your website localisation and foreign internet marketing? Here are our top tips to help ensure the best return for your efforts.   1. Professionally translate your content: Both search engines and (more importantly) users can tell if your [...]

SHOULD I USE LANGUAGE TAGS IN MY HTML/XML PROJECT?

11:40 Thursday 24 October 2013 | Posted by: Tom Wilson-Copp

Welcome to our blog post.   Language tags are the HTML and XML tags used to indicate the language that is used on a web page (HTML uses the “lang” attribute and XML uses “xml:lang”). These attribute can be assigned to a whole page (i.e. put in the head section of the document) or assigned [...]

DESIGNING A MULTILINGUAL WEBSITE

16:45 Wednesday 18 September 2013 | Posted by: Tom Wilson-Copp

Welcome to our blog post.   English may well be one of the most widely spoken languages in the world but it is short-sighted for companies operating in different markets across the world not to translate their web pages into local languages. Even for companies operating in the domestic market, they may attract more customers [...]

AVOIDING TYPESETTING HEADACHES

15:46 Friday 30 August 2013 | Posted by: Tom Wilson-Copp

Welcome to our blog post.   Living in an interconnected world where marketing budgets focus heavily on achieving online objectives, it’s sometimes easy to overlook the need for offline material. You may think that the days of the printed marketing brochure, the business card and the leaflet are well and truly numbered. If this is [...]